Case Study

Luxury Retailer Expands Energy Choice Through California Direct Access

Luxury Retailer Expands Energy Choice Through California Direct Access

The opportunity

A global luxury retailer sought greater control over electricity costs and renewable energy options across its California operations.

The retailer had historically relied on regulated utility supply in California and was unaware of the opportunities available through the state’s Direct Access Program. As a result, the company had limited flexibility in selecting its electricity supplier and tailoring its energy supply to broader business objectives.

Tradition Energy identified an opportunity to help the retailer pursue Direct Access, providing a potential pathway to greater supplier choice, improved budget management, and renewable energy options aligned with the organization’s sustainability goals.

Analysis

Tradition evaluated the retailer’s California electricity procurement approach and identified the Direct Access Program as an opportunity to provide greater control over its energy strategy. Tradition then guided the company through the application process and helped position it to take advantage of competitive supply options.

Tradition introduced the retailer to California’s Direct Access Program and explained how participation could provide an alternative to regulated utility supply. This gave the company greater visibility into options that had not previously been part of its energy strategy.

Tradition assisted the retailer with the Direct Access application process, helping it navigate program requirements and pursue eligibility to purchase electricity through a competitive energy supplier.

Tradition also evaluated how competitive supply could support the retailer’s environmental objectives. Access to alternative suppliers created an opportunity to select an electricity product incorporating 100% Green-e® certified Renewable Energy Certificates (RECs).

The Result:
Greater Choice, Greener Energy Strategy

Direct Access Secured

The retailer was accepted into California’s Direct Access Program, enabling it to move away from regulated utility supply and gain greater choice in selecting an electricity supplier.

100% Green-e® RECs

Through competitive supply, the company selected an option incorporating 100% Green-e® certified RECs, helping advance its renewable energy and sustainability objectives.

Greater Budget Control

Direct Access provided greater flexibility over electricity procurement, positioning the retailer to more proactively manage energy costs and improve budget predictability moving forward.

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Luxury Retailer Expands Energy Choice Through California Direct Access