Urban Air Locations Reduce Annual Energy Costs by Nearly 10%

The opportunity

Unleashed Brands sought a scalable solution to help Urban Air franchisees manage rising energy costs and improve budget predictability.

The corporate team had received consistent feedback from Urban Air franchisees regarding rising and unpredictable electricity expenses. For individual locations, energy market volatility made it increasingly difficult to forecast costs and maintain stable operating budgets.

Unleashed Brands needed a proactive solution that could address the immediate concerns of its franchisees while creating a model that could be replicated across its broader network. Tradition Energy was engaged to evaluate existing purchasing practices, identify cost-saving opportunities, and develop a more strategic approach to electricity procurement.

Tradition discovered that both Connecticut locations were purchasing electricity on the volatile real-time market without third-party supply agreements, leaving them directly exposed to changing market prices.

Using its proprietary Regional Market Outlook, Tradition educated Unleashed Brands’ corporate finance team on market dynamics, key price risk drivers, and the potential budget impact of remaining exposed to fluctuating electricity rates.

Based on its market analysis, Tradition recommended a 36-month fixed-price supply agreement. The strategy was designed to secure competitive pricing and protect the locations from further market increases while providing greater budget certainty.

The Result:
Immediate Savings, Scalable Strategy

Annual Savings

Tradition secured a fixed-rate electricity agreement that reduced annual energy costs by nearly 10%, generating thousands of dollars in savings at each Connecticut location.

Budget Predictability

The 36-month fixed-price agreement reduced exposure to volatile real-time electricity prices, giving franchisees greater stability and visibility into future energy expenses.

Scalable Franchise Solution

The strategy established a repeatable procurement model that can help other franchisees across the Unleashed Brands network better manage energy risk, control costs, and reduce energy spend.

Client Testimonials

Our Tradition Energy advisor has been extremely knowledgeable and helpful – helping us not only purchase RECs, but also likely change our natural gas provider.

Sustainability Manager,
Entertainment Company

The Tradition relationship is incredibly important to us and I’m thrilled with where we are going! Your effort here with our Houston hotel group is another fine example of why Tradition is best in class!

Director, Operational Planning,
Hospitality Owner/Operator

Tradition Energy was unique in that they treated our energy procurement request as a process rather than just a one-time transaction. They took the time to educate us on the market conditions, helped formulate a strategy based on multiple procurement options, and then demonstrated the required patience to work the market until a favorable rate was obtained.

Director of Facilities,
Regional Gaming Operator

With facilities nationwide, it is important to be able to trust those with the expertise to advise us and facilitate cost reduction with such a volatile commodity.

Corporate Purchasing Manager,
National Hospitality Operator

Our Tradition Energy advisor has been extremely knowledgeable and helpful – helping us not only purchase RECs, but also likely change our natural gas provider.

Sustainability Manager,
Entertainment Company

The Tradition relationship is incredibly important to us and I’m thrilled with where we are going! Your effort here with our Houston hotel group is another fine example of why Tradition is best in class!

Director, Operational Planning,
Hospitality Owner/Operator

Tradition Energy was unique in that they treated our energy procurement request as a process rather than just a one-time transaction. They took the time to educate us on the market conditions, helped formulate a strategy based on multiple procurement options, and then demonstrated the required patience to work the market until a favorable rate was obtained.

Director of Facilities,
Regional Gaming Operator

With facilities nationwide, it is important to be able to trust those with the expertise to advise us and facilitate cost reduction with such a volatile commodity.

Corporate Purchasing Manager,
National Hospitality Operator

See what Tradition Energy can do for your organization

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ABOUT US

The Scale and Experience Behind Every Recommendation

For decades, organizations have trusted Tradition Energy to navigate increasingly complex energy markets. As the nation’s largest independent energy procurement and sustainability solutions advisor, we bring clients resources, market reach, and transaction activity other advisors cannot replicate.

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