Demand Generation & Marketing Automation Specialist

Job description

Tradition Energy is seeking a hands-on Demand Generation & Marketing Automation Specialist to execute targeted B2B marketing campaigns, manage marketing automation and prospect intelligence platforms, and support sales lead generation.

You’ll work closely with marketing leadership and sales professionals to develop campaigns, improve prospect engagement, and support business development.

Demand Generation & Marketing Automation Specialist – Houston

What you’ll get:

At Tradition Energy, you’ll be part of a collaborative marketing team supporting one of the nation’s leading energy advisory firms. We offer:

• Competitive salary commensurate with experience
• Comprehensive health benefits and 401(k) plan
• Opportunity to work with industry-leading marketing and sales technology
• Professional growth opportunities in a dynamic B2B industry

What you’ll do:

As a Demand Generation & Marketing Automation Specialist, you’ll help execute marketing campaigns and support our sales team’s prospecting efforts. Your responsibilities include:

• Build, test, and execute targeted email campaigns using ClickDimensions and Microsoft Dynamics CRM
• Manage audience segmentation, automated workflows, and lead nurturing campaigns
• Support ZoomInfo administration, including prospect data management, contact enrichment, and targeted list development
• Maintain CRM data quality and coordinate marketing-generated leads with sales professionals
• Support sales teams with ZoomInfo training and prospecting best practices
• Track campaign performance, prospect engagement, and lead conversions
• Analyze results and recommend improvements to campaign effectiveness and lead generation

Who you are:

• 2–4 years of hands-on B2B marketing experience, preferably in demand generation and marketing automation
• Experience with ClickDimensions, Microsoft Dynamics CRM, or comparable marketing automation platforms
• Experience building email campaigns, segmented audiences, and automated workflows
• Working knowledge of ZoomInfo or similar B2B prospect intelligence platforms
• Understanding of CRM data management, lead nurturing, and B2B sales processes
• Strong analytical, organizational, and communication skills
• Detail-oriented, self-motivated, and comfortable managing multiple projects

Direct experience with ClickDimensions, Microsoft Dynamics CRM, ZoomInfo administration, or account-based marketing is preferred.

How to apply:

If you’re a hands-on marketing professional who enjoys working with technology, executing campaigns, and helping sales teams succeed, we’d love to hear from you!

Upon any applicable waiting period, you shall be entitled to enroll in the Company’s health, life and disability insurance, and 401K Plan (currently with Company matching) in accordance with, and subject to, the vesting, eligibility, and other terms and conditions of those particular plans.  You will also be entitled to other employment benefits, such as vacation and sick days in accordance with the current policies of the Company.