Digital Marketing & Website Specialist

Job description

Tradition Energy is seeking a hands-on Digital Marketing & Website Specialist to maintain our corporate website, implement search optimization initiatives, develop digital content, and support online lead generation.

The ideal candidate has strong WordPress and SEO experience, along with skills in digital analytics, LinkedIn management, and graphic design. Familiarity with emerging AI search technologies, including GEO and AEO, is also valuable. This position works closely with marketing leadership to strengthen Tradition Energy’s digital presence and improve website performance.

Digital Marketing & Website Specialist – Houston

What you’ll get:

At Tradition Energy, you’ll be part of a collaborative marketing team supporting one of the nation’s leading energy advisory firms. We offer:

• Competitive salary commensurate with experience
• Comprehensive health benefits and 401(k) plan
• Opportunity to work with modern digital marketing tools and technologies
• Professional growth opportunities in a dynamic B2B industry

What you’ll do:

As a Digital Marketing & Website Specialist, you’ll help manage and improve our digital presence across multiple channels. Your responsibilities include:

• Maintain and update our WordPress website, including pages, articles, landing pages, and market intelligence resources
• Execute SEO and AI search optimization (GEO/AEO) initiatives to improve search visibility and organic traffic
• Manage Google Analytics 4, Google Search Console, and website performance reporting
• Create, publish, and manage content for Tradition Energy’s corporate LinkedIn page
• Design branded graphics for website content, social media, presentations, and other marketing materials
• Maintain website forms, landing pages, and lead generation features to improve visitor engagement and conversions
• Coordinate with external developers and marketing partners on website improvements and technical updates
• Analyze digital marketing performance and recommend improvements to traffic, engagement, and lead generation

Who you are:

• 2–4 years of hands-on experience in digital marketing, website management, SEO, and content development
• Strong proficiency in WordPress and SEO best practices
• Familiarity with AI search optimization, including GEO and AEO
• Experience with Google Analytics 4, Google Search Console, and website performance reporting
• Experience managing B2B LinkedIn content and creating digital graphics using Adobe Creative Cloud, Canva, or similar tools
• Understanding of website lead generation, landing pages, and conversion optimization
• Strong writing, editing, analytical, and organizational skills
• Detail-oriented, self-motivated, and comfortable managing multiple projects independently

Experience with WordPress page builders, technical SEO, structured data, Google Tag Manager, and CRM-integrated website forms is preferred.

How to apply:

If you’re a hands-on digital marketing professional who enjoys managing websites, creating engaging content, and improving digital performance, we’d love to hear from you!

Upon any applicable waiting period, you shall be entitled to enroll in the Company’s health, life and disability insurance, and 401K Plan (currently with Company matching) in accordance with, and subject to, the vesting, eligibility, and other terms and conditions of those particular plans.  You will also be entitled to other employment benefits, such as vacation and sick days in accordance with the current policies of the Company.